Consumer-Centric Category...
Acnielsen,
John Karolefski
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Building Brand Experiences: A...
Dr. Darren Coleman
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The Business of Aspiration:...
Ana Andjelic
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Managing Customer Experience...
Don Peppers,
Martha Rogers
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Discrete Choice Methods with...
Kenneth E Train
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Authenticity: What Consumers...
James H Gilmore,
B Joseph Pine II
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Preference, Value, Choice,...
Daniel M. Hausman
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Accounting for Tastes
Gary S Becker
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The Rise and Fall of Mass...
Lee B Becker (Editor),
William L Benoit
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Beyond Listening: Learning...
Bonnie Goebert
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Exotic Preferences:...
George Loewenstein (Editor)
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Data-Driven Personalization:...
Zontee Hou
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The Choice Theory of Contracts
Hanoch Dagan,
Michael Heller
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Shop 'Til You Drop: Consumer...
Dr. Arthur Asa Berger
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Managing Customer...
Don Peppers,
Martha Rogers
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The Tyranny of the Market
Joel Waldfogel
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Black America, Body Beautiful...
Eric J Bailey
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Food Chains: From Farmyard to...
Dr. Warren Belasco (Editor),
Dr. Roger Horowitz (Editor)
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The Direct to Consumer...
Mike Stevens
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Brand Metrics: Measuring...
Jacek Kall
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CoolSearch: Keeping Your...
Jean Lammiman,
Michel Syrett
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Nudging Health: Health Law...
I Glenn Cohen (Editor),
Holly Fernandez Lynch (Editor)
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Consumer Profiles (Rle...
Barrie Gunter,
Adrian Furnham
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Lifestyle Market Segmentation
Art Weinstein,
Dennis J Cahill
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