Blue Ocean Strategy, Expanded...
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The Discipline of Market...
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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The New Successful Large...
Robert B Miller,
Stephen E Heiman
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The Discipline of Market...
Michael Treacy,
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Style Investing: Unique...
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The White Paper Marketing...
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The Long Tail: Why the Future...
Chris Anderson
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Superconsumers: A Simple,...
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Endless Prospects
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Mergers and Acquisitions...
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One to One Future
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Streetcorner Strategy for...
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Flesh Eaters
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Multicultural Intelligence:...
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Blue Ocean Strategy: How to...
W Chan Kim,
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
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Cutting-Edge Marketing...
Rajkumar Venkatesan,
Paul Farris
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The Wide Lens: A New Strategy...
Ron Adner
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Market Segmentation:...
Michel Wedel,
Wagner A Kamakura
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Endless Prospects: 301...
C Richard Weylman, CSP
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Crackerjack Positioning:...
Don Reynolds
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Was There a Pepsi Generation...
Stanley C Hollander,
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