Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today's business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques. In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing ...
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Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today's business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques. In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text. Developing a Personal Selling Philosophy; Developing a Relationship Strategy; Developing a Product Strategy; Developing a Customer Strategy; Developing a Presentation Strategy; Management of Self and Others Advances in technology and changes in customer expectations mean that sales personnel need to be adaptive and employ the latest in selling techniques. The authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
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Add this copy of Selling Today; Partnering to Create Value; 12th Edition to cart. $107.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2012 by Prentice Hall.
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Very Good Condition. Book is in very good condition. Text appears to be clean. Cover has some wear, scuffs, dings and corner bumps. Spine is in very good condition. May have book store sticker. Marker on cover and spine from cover up bookstore stickers. May have knick on back cover. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132109867. ISBN/EAN: 9780132109864. Pictures of this item not already displayed here available upon request. Inventory No: 1561045895.
Add this copy of Selling Today (12th Edition) to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Pearson.
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Add this copy of Selling Today: Partnering to Create Value to cart. $37.94, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2011 by Pearson College Div.
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