With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live ... Read More
With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more! Read Less
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $9.59, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $13.34, good condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2001 by McGraw-Hill.
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Seller's Description:
Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere and any CD or DVD expected with the book is included. Book is not a former library copy.
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $18.34, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Lincolnwood, IL, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $105.50, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $14.34, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $14.34, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of Successful Direct Marketing Methods, Seventh Edition to cart. $44.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by McGraw-Hill.
Add this copy of Successful Direct Marketing Methods, 7th to cart. $46.95, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by McGraw Hill.
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Seller's Description:
New in Like New jacket. New, never used. Quantity Available: 1. ISBN: 0658001450. ISBN/EAN: 9780658001451. Pictures of this item not already displayed here available upon request. Inventory No: 1560782151.
