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Hey Whipple, Squeeze This:...
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Crystallizing Public Opinion
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Mastering the Complex Sale:...
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Podcasting for Dummies
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101 Things I Learned(r) in...
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Eating the Big Fish: How...
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Brandwashed: Tricks Companies...
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Scientific advertising
Claude C Hopkins
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The Certifiable Salesperson:...
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Tom Hopkins
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How Brands Become Icons: The...
D B Holt
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The Luxury Strategy: Break...
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Vincent Bastien
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How to Get Ideas
Jack Foster
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Steidlmayer on Markets:...
J Peter Steidlmayer,
Steven B Hawkins
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Ads, Fads, and Consumer...
Dr. Arthur Asa Berger
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Robyn Blakeman
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Hegarty on Advertising:...
John Hegarty
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David Garfinkel
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Branding New York: How a City...
Miriam Greenberg
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