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D&AD: The Copy Book
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Yes!: 50 Scientifically...
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Contagious: Why Things Catch...
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All-American Ads of the 40s
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Permission Marketing: Turning...
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Mastering the Complex Sale:...
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Positioning: The Battle for...
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Endless Prospects: 301...
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Building Brand Communities:...
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Propaganda
Edward L Bernays
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Customer Satisfaction Is...
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